TV Asahi「LAST IDOL, YOROSHIKU!」 programme was planned to coincide with the release of LAST IDOL's new song 「君は何キャラット？」. Members from the LAST IDOL group formed the NEO Curry Bread Development Committee. Cool Japan TV was the project manager for the development of the exclusive curry bread. After the broadcast of the programme, the bread was made available for sale on the online shop. Both the initial sales slots and additional reservation slots were sold out within 30 minutes after the opening.
